Engagement
Placing players, supporters, and club communities at the heart of everything we build.
Innovation
Combining technology and insight to solve real-world challenges in sport.
Accessibility
Providing powerful features that work for clubs of every size.
About Us
Squad Dynamics builds innovative tools that help sports clubs connect more deeply with players, members, and supporters. Born from hands-on experience in rugby clubs, we understand the importance of meaningful engagement across all levels of the game.
Our platform is designed to strengthen relationships within clubs and communities, while also offering smart features that support coaches and club managers—such as player research, recruitment insights, and fixture analysis.
Our Services
Squad Bot
SquadBot helps clubs support their members by answering questions, sharing updates, and guiding users to the right information—any time, day or night. It’s a smart, friendly way to keep your players, parents, and supporters engaged without adding pressure to your admin team.
Squad Net
Our sports engagement platform… Coming Soon!
Why Choose Us
Tech Expertise
We build smart, scalable tools grounded in real-world technology and AI.
Club Experience
We’ve lived it—our team has hands-on experience running grassroots and competitive sports clubs.
Sports Fans
We’re passionate about sport and driven to make clubs and communities thrive.
Explore Our Blog
Introducing SD Chatbot
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Introducing Squad Dynamics
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